Attribution & Analytics

Finally Trust The ROAS Number On Your Dashboard.

Most peptide brands are running campaigns on data that's 35-45% incomplete. We fix the tracking, so every decision you make is based on what's actually happening.

What's Included

Every Component, Built For Compliance

A complete service stack for attribution & analytics in the peptide and specialty supplement category.

FEATURE · 01

Server-Side CAPI Setup

Meta Conversions API connected directly to your backend order data. Bypasses iOS privacy restrictions and browser cookie blocks.

FEATURE · 02

GA4 Configuration

Server-side Google Tag Manager, custom events for all funnel steps, user ID tracking for logged-in customers, and e-commerce data layer.

FEATURE · 03

Event Deduplication

Prevents double-counting between browser and server events. Critical for accurate ROAS reporting across Meta and Google.

FEATURE · 04

Advanced Matching

Hashed customer PII (email, phone) sent with CAPI events to improve Meta's event match quality and attribution rates.

FEATURE · 05

Attribution Reconciliation

Monthly reconciliation of platform-reported revenue vs. GA4 vs. actual backend orders. Gaps are investigated and fixed.

FEATURE · 06

Custom Dashboard

Consolidated performance dashboard pulling data from all channels into a single view of true blended ROAS and CPA.

Performance Benchmarks

What We Achieve For Our Clients

Rolling averages across active attribution & analytics engagements.

0%
Attribution accuracy (server-side)
0%
Average hidden conversions recovered
0%
Typical ROAS underreporting corrected
How We Work

The Process From Kick-Off to Scale

01

Attribution Audit

Full audit of your current tracking: pixel health, CAPI status, GA4 configuration, and match rate analysis.

02

CAPI Implementation

Server-side CAPI setup connected to your Shopify/WooCommerce backend with proper event deduplication.

03

GA4 Reconfiguration

Server-side GTM, custom events, user ID tracking, and cross-domain tracking for accurate first-party analytics.

04

Reconciliation & Reporting

First reconciliation to establish true baseline ROAS. Monthly reconciliation process and dashboard delivery.

Common Questions

Frequently Asked

In our experience auditing peptide brand accounts, the typical underreporting range is 35-45% of actual conversions. This means your real ROAS is likely 40-60% higher than your dashboard currently shows.

No. We handle the full technical implementation. You'll need to provide access to your Meta Business Manager and your e-commerce backend (Shopify, WooCommerce, etc.). We manage everything else.

Proper CAPI implementation is fully GDPR-compliant. We implement with appropriate consent mechanisms and only send hashed PII with explicit user consent. We can advise on your specific compliance requirements.

CAPI implementation typically takes 5-7 business days. GA4 configuration: 3-5 days. Full reconciliation and reporting setup: 2 weeks total from kick-off.

Ready When You Are

Get The Audit Before You Spend Another Pound.

A free compliance review, attribution diagnosis, and scaling roadmap — no commitment, no generic sales call.

Book Your Free Growth Audit →